Case Study


Abercrombie & Fitch Analysis


I wrote this analysis during my junior year. The assignment required students to research an organization and write an analysis of their public relations and marketing strategies.

I choose to research Abercrombie & Fitch, an apparel company that markets toward teens and young adults.

I spent half of the semester conducting research out of class, and compiled my findings in this analysis. After I had gathered research, I wrote an analysis.

All thoughts expressed in this analysis are my own unless specifically credited to another author.


Click here to download a copy of my situational analysis.